“…[that] last between 30 and 32 seconds and feature an excerpt from the song “Harlem Shake” by electronic musician Baauer. Usually, a video begins with one person (often helmeted or masked) dancing to the song alone for 15 seconds, surrounded by other people not paying attention or unaware of the dancing individual. When the bass drops, the video cuts to the entire crowd doing a crazy convulsive dance for the next 15 seconds.” (Source: Wikipedia)
According to the WSJ, you should either be “A) currently obsessed with, B) sheepishly late to or C) already sick of” the Harlem Shake. This is based on the WSJ’s “tracking its evolution over three weeks.” But the Harlem Shake did not start three weeks ago. The original Harlem Shake dance
“…called the albee, is a dance introduced in 1981 by a Harlem resident named “Al B”. The dance was initially referred to as “albee” after his name, but later became known as the Harlem shake as its prominence grew beyond the neighborhood. The dance became mainstream in 2001 when G. Dep featured the Harlem shake in his music video “Let’s Get It”. ” (Source: Wikipedia)
A series of interviews with Harlem residents by Shlepp Films, presents an alternative view of this meme.
Maybe the WSJ needs to add another reaction to the Harlem Shake Meme and that is; some of us are reading it as an opportunity to question the interaction between technology, participation, representation and innovation.
This is something that the Grio has attempted to address in its article entitled ‘The Harlem Shake Meme shows how the Internet overrides race’. According to the article,
[Critics of the Harlem Shake meme] are right to acknowledge the sordid history of cultural products being seized from, and mass-produced at the expense of, such neighborhoods as Harlem. However, their reaction begs the glaring question of whether the new age Internet lives by their rules of race and cultural categories. The answer to that question is simply no. The Internet produces and will continue to birth cultural phenomena, such as the Harlem Shake meme, that blur the lines of race and culture. (Source: The Grio)